A big boom is coming
BoomTown 50+ is a dynamic new segmentation, targeting and communications system dedicated to 50+ Australians, and it couldn't have come at a better time. Anything but homogenous, the 50+ are cashed-up, defiantly youthful consumers who represent Australia's only growing demographic – a one-time opportunity for marketers.
Diverse in ways that extend well beyond age and location, BoomTown 50+ allows you to get to know them at a much more granular level. The core database of 5.38 million has been distilled into 10 unique segments rich in attitudinal, behavioural and lifestyle data – offering a level of insight & accessibility not seen before on this scale.
A big BOOM is coming, are you ready? Contact us to see how you can add a bit of boom to your business.
What makes Boomtown unique?
5.38 Million people
High-volume database of the untapped 50+ market – who account for 58% of all discretionary spend in Australia.
10 Unique segments
Unprecedented in it's richness, segmentation is based on home-life, work-life, income, interests, travel, technology and more.
Connect direct with qualified contact information including: mail, phone, email and even social media accounts.
Allows you to create new profiled leads for your business and services.
Focus retention on those with the most potential, cross-sell to those most likely to convert.
Increases the granularity of your existing customer base to enable intense clustering.
Boom or Bust!
Want to add a bit of BOOM to your business? Contact us so we can discuss how.
We'll be in touch.